Business Week Cover: Virtual World, Real Money
Virtual worlds may end up playing an even more sweeping role — as far more intuitive portals into the vast resources of the entire Internet than today’s World Wide Web. Some tech thinkers suggest Second Life could even challenge Microsoft Corp.’s (MSFT ) Windows operating system as a way to more easily create entertainment and business software and services. “This is why I think Microsoft needs to pay deep attention to it,” Robert Scoble, Microsoft’s best-known blogger, recently wrote.
A lot of other real-world businesses are paying attentio. That’s because virtual worlds could transform the way they operate by providing a new template for getting work done, from training and collaboration to product design and marketing.
My Virtual Life
Croquet is poised to become the Linux of this emerging paradigm.